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What do you do at LitLingo?
What do you find most rewarding about your role?
The product. Previously, I worked in product marketing, and there’s nothing better than a straightforward and effective product that empowers its end users to do better.
Favorite part of working at LitLingo?
Being able to move the needle. Too often, I have felt a disconnect between my work product and the success of the organization I was working for. Here your contributions are perceptible, and there’s a definite satisfaction that comes along with that.
What makes someone successful on your team?
The ability to pivot. In a quickly growing, fast-paced company, there are going to be course corrections. You are going to do some things well and others not so well. The trick is to know when to pause, stop, and reroute.
What’s the biggest problem your team is solving?
Our mission at LitLingo is to help people communicate better at work. I am not sure about you, but I can think of more than a few times I have received (and sent) cringe-worthy emails/slacks at work. Sometimes it was an emotional response to something that had just happened; other times, it was likely out of ignorance. Regardless, our product serves to be that final, friendly nudge before your message sends reminding you, “Hey, are you sure this is the best way you can phrase this?” In the end, we are all human, and we all make mistakes, and it’s comforting to know there is a product whose end goal is to make me better at my job.
What projects are you most excited about?
Most marketing teams are working in established markets (i.e., prospects know they have a problem that needs to be solved). Here our marketing team is working in a new market (i.e., prospects are unfortunately unaware there is even a solution). This slight difference in markets means we need to figure out how to create demand for our target audience, which certainly has its challenges but leaves much room for creativity!
Favorite thing to do in Austin?
Austin is brimming with restaurants, cafes, breweries, and food trucks, so going out to eat would have to be up there.
Favorite company/person to follow on Twitter?
Favorite sport to watch and team to follow?
Hockey and the Toronto Maple Leafs.